Before: H&R Block had gone through a complete site redesign, but the Tax Calculator was left behind. Tax Calculator is one of the most-visited pages on the site, and a great entry point for new customers. We needed to redesign the entire experience to make it more user-friendly and contemporary.
Luke Wroblewski’s excellent book Web Form Design: Filling in the Blanks was a great resource during this project. Another inspiration was the concept of Conversational Interfaces.
Early Design Explorations
After: Through extensive user testing and research, with customers as well as Tax Professionals, we arrived at an experience that was user-friendly, and full of helpful guidance.